Maptionnaire is a community engagement platform enabling urban and transportation planners to easily collect local insights and make GIS-backed decisions.

Founded as a university spin-off in Helsinki in 2011, Maptionnaire emerged when urban planning researchers identified a need in how cities gathered community feedback. What began as innovative work in map-based questionnaires evolved into a global SaaS platform, improving community engagement and communication and enabling creating more livable and lovable cities.

We are now looking for an Inbound Marketing Lead to take ownership of Maptionnaire’s marketing and inbound strategy, developing campaigns that increase awareness and drive qualified pipeline—particularly in the US, which is our main market.

You’ll lead content creation, SEO initiatives, lifecycle campaigns, and demand-driving programs, working closely with Sales to ensure our message resonates with our target audience.

This role is ideal for someone who loves turning insights and creativity into measurable revenue impact, and who thrives in a fast-growing, mission-driven environment!

What You’ll Do

As an Inbound Marketing Lead, you’ll lead our inbound marketing efforts with a strong focus on growing our presence in the US market. You’ll shape the content, SEO, and lifecycle marketing strategies that attract and convert high-intent audiences, while working closely with Sales to ensure strong lead quality and consistent messaging.

You’ll have a marketing team member focusing on content creation, and we have partners for paid marketing and website optimization. You will set the strategy and guide the big picture while also having a very hands-on execution role. 

Your responsibilities include

• Building and executing Maptionnaire’s inbound marketing strategy with a strong US market focus.

• Leading content development (guides, webinars, newsletters, case studies, blogs, other website content, email sequences, social media) tailored for our ICP

• Owning website development and SEO and organic acquisition by researching keywords, optimizing pages, and help producing content that drives high-intent traffic

• Building nurturing flows, automated journeys, and lifecycle email campaigns that convert interest into pipeline

• Analyzing marketing performance, sharing actionable insights, and identifying growth opportunities in the US and globally

We are an international team of 14 people, mostly based in Helsinki. This role is based in Helsinki and we hope you’d spend 2-3 days a week at the office together with the team. We have a very cozy office in the city centre!

What you’ll bring

• Strong background in SEO, content strategy, and driving organic growth

• Several years of inbound, content, or growth marketing experience, ideally in B2B SaaS

• Demonstrated experience marketing to US audiences—preferably within built environment, urban and transportation planning, community engagement and participation, and with private sector organisations

• Experience creating high-value content that resonates with professional audiences

• Expertise with marketing automation platforms

• Analytical mindset with comfort in evaluating funnel metrics, attribution, and campaign impact

• A proactive, curious, and data-driven approach—you enjoy testing, learning, and iterating

• Willingness to explore and boost marketing with AI

We work in Google environment and our tools include Pipedrive (CRM), Webflow, Apollo and Mailchimp, and familiarity with these is considered as an advantage.

Why You’ll Love Working at Maptionnaire

• This is a key role in expanding our presence in our most important growth markets—the US

• Our product is one of the best in the industry and is shaping urban planning

• Our job is guided by a meaningful mission of creating more livable and lovable cities

• You’ll get to work with our amazing clients, including urban planners, consultancies, smart cities and researchers, to improve the practices of public participation

• We offer a great compensation package: Base salary of 4200–5000€/month plus performance-based bonus, and other benefits (lunch, wellbeing, public transport, extended occupational health care)

We’d love to hear from you! Send your application by Dec 9, 2025. If you have any questions about the role or recruitment process, please contact our recruitment partner Anni Helinen (+358 50 549 3166) on the following times: Tuesday Dec 2nd 11-16 EET, Thursday Dec 4th 9-11 EET or Friday Dec 5th 14-15 EET.